The Beretta company was founded in 1526 in Gardone Val Trompia, located in the heart of Brescia Province, an area known for centuries-old metallurgical traditions.
Maestro Bartolomeo Beretta, a skilled barrel maker, received a contract from the Republic of Venice to produce 185 arquebus barrels, marking the beginning of an iconic brand.
Centuries of uninterrupted family ownership
Beretta is one of the oldest family-owned businesses in the world, having been passed down through more than 15 generations of the Beretta family in Brescia Province.
This continuity has preserved not only the family's dedication to craftsmanship but also its deep connection to the culture and industrial expertise of the region.
Brescia Province and the gunmaking tradition
For centuries, Brescia Province has been a global center for firearms manufacturing, with Beretta standing at the forefront of this legacy through innovation and mastery.
The area’s natural resources, particularly iron ore and fast-flowing rivers, provided the materials and power needed for early weapon manufacturing and technical advancement.
Expansion through military and civilian markets
During the 19th and 20th centuries, Beretta expanded rapidly, producing rifles, pistols and shotguns for both military and civilian use and serving numerous international clients.
The brand became synonymous with high performance, reliability and Italian engineering, with much of the production still rooted in facilities across Brescia Province.
Beretta in World Wars and global recognition
Beretta supplied firearms to the Italian army during both World Wars and developed designs that would influence the future of small arms on a global scale.
The Model 1934 pistol became a standard sidearm during WWII, and post-war designs like the M1951 and the M12 submachine gun continued Beretta’s international reputation.
The rise of Beretta in the American market
One of Beretta’s most important milestones came in 1985 when the U.S. military adopted the Beretta 92FS, known as the M9, as its standard service pistol.
This major contract elevated Beretta’s global profile, leading to further expansion while maintaining its main research and production operations in Brescia Province.
Craftsmanship and technological innovation
Beretta combines traditional hand-finishing techniques with cutting-edge production technologies, achieving a balance of artistry and efficiency in every firearm.
Many of its most intricate models, particularly its luxury hunting shotguns, are still made by hand in workshops within Brescia Province using time-honored methods.
Hunting, sport shooting and outdoor lifestyle
Beretta has long been a favorite among hunters and sport shooters, with shotguns such as the Silver Pigeon and DT11 prized for their precision, balance and style.
The company also promotes outdoor heritage through sponsorships, shooting schools and events, further solidifying its cultural ties to the countryside of Brescia Province.
Diversification and international presence
While deeply rooted in Brescia Province, Beretta has established production facilities and subsidiaries in the United States, Finland and Turkey through its parent group.
The Beretta Holding Group now owns several firearms brands, including Benelli, Sako and Tikka, forming a diversified international network with Italian values at its core.
Sustainability and future-focused design
Beretta is increasingly investing in sustainable manufacturing practices, developing eco-friendly materials, reducing waste and adopting greener production methods.
This forward-thinking approach ensures the brand remains relevant in a world of changing technologies and environmental priorities, while still operating from Brescia Province.
Cultural impact and presence in film and media
Beretta firearms have appeared in countless films, television shows and video games, helping to build its identity as both a technical leader and a cultural icon.
The sleek design and precision engineering of models like the 92FS make them a popular choice for both action cinema and real-world law enforcement agencies.
The Beretta Gallery and luxury retail
Beretta has extended its brand beyond firearms into lifestyle products, offering luxury clothing, accessories and outdoor gear through its Beretta Gallery stores.
These stores, located in major cities around the world, reflect the refined aesthetics and traditions of craftsmanship found in Brescia Province and the Beretta legacy.
Conclusion: a legacy of excellence from Brescia Province
Beretta’s long history, rooted in the valleys and workshops of Brescia Province, is a testament to enduring quality, innovation and the strength of family tradition.
As it moves into its sixth century of operation, Beretta remains one of the most respected names in firearms, representing the best of Italian engineering and heritage.
