Holidays are an essential part of Italian life, not just for relaxation but also for reconnecting with family, culture and nature in meaningful and deeply rooted ways.
Many Italians plan their holidays months in advance, with August being the peak travel month due to Ferragosto, a nationwide break that brings life to a standstill.
The seaside: Italy’s favourite escape
Italians overwhelmingly prefer the seaside for their summer vacations, flocking to popular coastlines to enjoy long days in the sun, clear waters and good food.
From family-friendly resorts to quiet, hidden coves, the country’s long Mediterranean and Adriatic coastlines offer diverse options for every taste and budget.
The Adriatic coast: comfort and convenience
The Adriatic Sea is a top choice for Italian families thanks to its sandy beaches, calm waters and accessible resorts that cater to all generations.
Places along the coast offer beach clubs with entertainment, child-friendly facilities and familiar cuisine, making them ideal for multi-generational holidays.
The Tyrrhenian coast and its iconic charm
Many Italians are drawn to the Tyrrhenian coast for its dramatic scenery, historic towns and romantic atmosphere, especially in summer and early autumn.
Areas along this coast offer beautiful sea views, cliffside walks and a slower pace that appeals to couples, solo travellers and small groups of friends.
Island escapes: Sardinia and Sicily
Italy’s two largest islands, Sardinia and Sicily, are favourite summer destinations for those seeking turquoise waters, vibrant culture and traditional cuisine.
Whether it is exploring Baroque towns, hiking volcanoes or relaxing on pristine beaches, these islands offer a sense of discovery that many Italians cherish.
The mountains: nature and fresh air
In contrast to summer’s coastal trend, many Italians head to the mountains during both summer and winter, appreciating the fresh air and active lifestyle.
The Alps and the Dolomites are especially popular for hiking, cycling and skiing, offering a calm retreat from urban life and a chance to reconnect with nature.
Countryside retreats and rural escapes
A growing number of Italians are rediscovering rural areas, staying in restored farmhouses and country villas surrounded by vineyards, olive groves and silence.
This kind of holiday, often focused on food and slow living, appeals to those who want an authentic, peaceful and environmentally conscious experience.
Thermal spas and wellness resorts
Italians also enjoy spending time in spa towns known for their thermal waters, combining wellness with leisure in scenic and culturally rich settings.
Thermal holidays often include massages, health treatments and gourmet food, making them popular with older adults and couples seeking relaxation and rejuvenation.
Short city breaks for culture and cuisine
While longer holidays are often spent by the sea or mountains, weekend getaways to art cities and cultural hubs remain a popular tradition among Italians of all ages.
These short breaks offer museums, concerts, shopping and regional food specialties, often serving as quick escapes during spring and autumn.
Religious and family-oriented travel
Some Italians include religious pilgrimages in their holiday plans, visiting sacred sites or participating in festivals that blend devotion with local celebration.
Others use holidays as a time to return to their family homes, particularly in smaller towns, continuing strong generational ties and preserving cultural identity.
Travelling abroad: exploring beyond Italy
While Italy itself is a top destination, an increasing number of Italians, especially young professionals and retirees, are choosing to travel internationally.
Europe is the most common region for foreign travel, with Spain, France and Greece being favourite spots due to affordability, culture and ease of access.
Budget, duration and how Italians plan
Italians often travel for one to two weeks in summer, with a growing number of people dividing holidays into shorter trips throughout the year for variety and cost.
Budget plays a big role in decision-making, with many choosing destinations based on value for money, accommodation options and availability of low-cost transport.
Generational differences in holiday choices
Older Italians tend to prefer familiar destinations, often returning to the same place each year, while younger travellers seek novelty, adventure and independent travel.
Youth are more likely to book online, stay in hostels or rental apartments, and use social media to guide their travel decisions and share their experiences.
The future of Italian holiday habits
Environmental awareness and changing work habits are shaping the future of Italian tourism, with many people embracing sustainable travel and remote work locations.
Flexible schedules and digital jobs allow more Italians to take holidays during off-peak periods or stay longer in one location, blending work and leisure more fluidly.
Conclusion: tradition meets change in Italian travel
Italian holiday habits reflect a blend of tradition, family values and evolving preferences, with strong ties to local culture and increasing curiosity about the world.
From seaside retreats to international adventures, Italians continue to see holidays as vital for well-being, identity and connection with what truly matters in life.
