Lavazza is not just a coffee brand—it's a cornerstone of Italian culture and a global ambassador for authentic espresso. Founded in 1895 in Turin, Italy, Lavazza has transformed from a small family-run grocery store into one of the world’s leading coffee companies, known for innovation, sustainability, and unmistakably rich flavor.
The story of Lavazza begins with Luigi Lavazza, a forward-thinking grocer who experimented with blending different coffee beans to achieve richer, more balanced flavors. In an era when coffee was often sold raw, Luigi's technique of pre-blending and roasting beans was revolutionary. He even traveled to Brazil to understand the coffee trade firsthand.
Lavazza remained a family business, growing steadily through the 20th century. Today, it is still family-owned, run by the fourth generation of the Lavazza family—preserving the brand’s dedication to quality and Italian values
.Lavazza’s strength lies in its expert blending of Arabica and Robusta beans sourced from South America, Africa, and Asia. The brand offers a wide range of coffee suited to every taste—from intense and bold to smooth and aromatic.
Some of the best Lavazza blends include:
Each blend is roasted in Italy and designed to suit different brewing methods: espresso machines, moka pots, French press, pour-over, and automatic coffee makers.
Lavazza has successfully brought Italian coffee culture to over 140 countries. The brand has established subsidiaries in the US, UK, France, Germany, and Australia, and operates training centers around the world to educate baristas and consumers about Italian espresso.
In recent years, Lavazza has expanded its reach with the acquisition of Carte Noire, Merrild, Kicking Horse Coffee, and Mars Drinks, strengthening its position as a major player in the global coffee market.
You’ll now find Lavazza in Michelin-starred restaurants, major airlines, and luxury hotels, as well as in homes across the globe.
Lavazza is deeply committed to sustainable coffee production. Through the Lavazza Foundation, the brand supports more than 30 projects in 19 countries, focusing on:
The company’s flagship sustainability line, ¡Tierra!, is a product of these efforts—100% Arabica beans, responsibly grown and certified by the Rainforest Alliance.
Lavazza is also striving to reduce its environmental impact with initiatives in recyclable packaging, carbon footprint reduction, and circular economy practices.
Whether it’s a quick espresso at a bar, a slow moka brew at home, or a latte in a café abroad, Lavazza brings a taste of Italy to every cup. The brand has helped shape the global perception of Italian espresso: a ritual, an art form, and a symbol of connection.
From collaborations with chefs and artists to sponsoring tennis tournaments and exhibitions, Lavazza doesn’t just sell coffee—it represents a lifestyle.
For over 130 years, Lavazza has stood as a beacon of Italian craftsmanship and flavor. With a perfect balance between tradition and innovation, and a forward-thinking approach to sustainability, Lavazza remains one of the most trusted names in coffee worldwide.
Whether you're a seasoned barista or a casual coffee drinker, Lavazza Italian coffee offers a true taste of Italy—one aromatic sip at a time.
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