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Tourism / Top 10 Lesser-Known Places to Visit in Italy
Top 10 Lesser-Known Places to Visit in Italy
Scilla, Calabria

Top 10 Lesser-Known Places to Visit in Italy

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Perched dramatically on a crumbling hilltop in the province of Viterbo, Civita di Bagnoregio is often referred to as “the dying town.” This medieval village can only be accessed via a footbridge and is known for its surreal landscape and time-frozen charm.

Civita di Bagnoregio, Province of Viterbo

Despite its haunting beauty, Civita receives far fewer visitors than more famous Tuscan and Umbrian towns. Its narrow lanes, flower-draped balconies and stone houses offer an unforgettable glimpse into ancient rural Italy without the crowds.

Castelluccio di Norcia, Province of Perugia

High in the Sibillini Mountains in the province of Perugia lies Castelluccio di Norcia, a tiny hamlet famous for its breathtaking flowering meadows. Every spring and early summer, the surrounding plateau bursts into a patchwork of wildflowers known as the Fiorita.

Visitors who venture this high are rewarded with spectacular views, tranquility and access to one of Italy’s most stunning natural events. Hikers and photographers alike find this remote corner of Umbria unforgettable.

Brisighella, Province of Ravenna

Brisighella is a fairytale village tucked away in the province of Ravenna in Emilia-Romagna. Surrounded by hills and olive groves, this medieval town is crowned by a clock tower, a castle and a unique covered walkway known as the Via degli Asini.

The town is also a stronghold of high-quality olive oil production and offers a peaceful, atmospheric alternative to the busier cities of the region. It's the perfect escape for food lovers and history enthusiasts alike.

Noli, Province of Savona

Often overshadowed by the more glamorous coastal towns of Liguria, Noli is a historic fishing village in the province of Savona. Its medieval layout, complete with ancient towers and a fortified hilltop castle, invites visitors to step back in time.

The beach here is sandy and relaxed, far less touristy than nearby Riviera spots. With a charming promenade and authentic seafood cuisine, Noli is Liguria as it once was—unspoiled and intimate.

Sperlonga, Province of Latina

Sperlonga is a striking coastal village in the province of Latina with whitewashed houses tumbling down cliffs toward the sea. The town is steeped in Roman history and includes the ruins of Emperor Tiberius’ villa and grotto.

Despite its beauty and rich past, Sperlonga remains relatively under the radar. With crystal-clear water and peaceful beaches, it offers a perfect blend of heritage and seaside relaxation away from the tourist masses.

Sulmona, Province of L'Aquila

Located in the province of L'Aquila in Abruzzo, Sulmona is best known as the birthplace of the Roman poet Ovid and for its exquisite sugared almonds known as “confetti.” The town is rich with baroque architecture and charming piazzas.

Surrounded by mountains and near several national parks, Sulmona also offers nature-based experiences like hiking and skiing. The town’s festivals and local crafts make it a vibrant cultural destination worth discovering.

Bosa, Province of Oristano

On the western coast of Sardinia in the province of Oristano, Bosa is a pastel-colored town with a deep-rooted fishing and winemaking tradition. Set along the River Temo, its colorful houses rise in tiers beneath the ancient Malaspina Castle.

Bosa is far less commercial than many Sardinian coastal resorts, preserving an authentic atmosphere. Its unique blend of river, sea and history makes it a hidden treasure on one of Italy’s most sought-after islands.

Sabbioneta, Province of Mantua

Sabbioneta is a UNESCO World Heritage site located in the province of Mantua, Lombardy. Built in the 16th century by Vespasiano Gonzaga, it was designed as the “ideal city” of the Renaissance, complete with geometric streets and grand piazzas.

Often bypassed in favor of nearby Mantua or Cremona, Sabbioneta offers travelers a rare chance to explore a perfectly preserved Renaissance urban layout. Museums, theaters and palaces enrich the cultural experience without overwhelming crowds.

Crespi d’Adda, Province of Bergamo

In the province of Bergamo lies Crespi d’Adda, a fascinating 19th-century workers’ village and another UNESCO World Heritage site. This model town was built by the Crespi family around their cotton mill, reflecting early industrial utopian ideals.

Today, visitors can explore the quiet streets, neo-Gothic architecture and unique social planning that made Crespi d’Adda an innovation in its time. The site is both culturally important and visually striking.

Scilla, Province of Reggio Calabria

Scilla is a mythical coastal town in the province of Reggio Calabria, believed to be the home of the sea monster Scylla from Homer’s Odyssey. Its stunning location on the Tyrrhenian Sea features a castle perched on a rocky outcrop and colorful fishing houses along the beach.

While many head to Sicily or Amalfi for their beach holidays, Scilla remains largely undiscovered by international tourists. It is one of southern Italy’s most photogenic and romantic coastal towns, full of history and southern charm.

Travel & Experience

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Tourism

A compact reference to how Italy is visited, experienced, and explored — across regions, seasons, and styles of travel — designed to sit beneath articles.

Destinations Activities Travel Stay
Italy tourism — landscapes and cities
Cities, coastlines, countryside, and culture — Italy as a destination shaped by geography, history, and lived experience.

Italy — tourism snapshot

Stable reference signals for quick travel orientation.

Peak season

Summer

Coastal and island demand concentrates in summer, while major cities attract visitors year-round. Shoulder seasons often deliver the best balance of weather, pricing, and crowd levels.

Core magnets

Cities + coasts

Historic cities, iconic coastlines, and lake districts dominate first-time itineraries. Repeat travel frequently expands into rural regions, islands, and “second-city” routes.

UNESCO sites

61

World Heritage properties across archaeology, historic centres, cultural landscapes, and natural areas. Heritage density makes culture a default feature of travel rather than a niche interest.

Travel styles

Mixed

Italy supports fast multi-city routes and slow, place-based stays. Choices are often shaped by transport access, season, and whether the trip is culture-led, beach-led, or food-led.

Transport

Strong rail

High-speed rail links major cities efficiently, while regional rail and roads shape access to smaller towns and landscapes. Islands and remote areas often require careful planning around seasonal schedules.

Accommodation

Wide range

Hotels, agriturismi, short lets, historic properties, and family-run stays allow different budgets and travel modes. In popular areas, availability and pricing can be highly seasonal.

Experiences

Rich mix

City culture, beach time, food and wine, hiking, skiing, festivals, art routes, and coastal boating all coexist. Many regions support specialist travel: archaeology, design, performance arts, craft, or landscape.

Crowd pressure

Localised

Pressure is concentrated in a small number of global icons, while many high-quality areas remain under-visited. Travel dispersal and off-peak timing often deliver better experiences and lower impact.

Overview

A multi-layered destination

Italy attracts visitors for culture, landscape, food, and lifestyle — but travel patterns differ sharply by season, region, and purpose. First trips often focus on iconic cities and landmarks, while repeat travel tends to become more regional and place-based. The country rewards both styles: fast itineraries for highlights, and slower stays for depth, rhythm, and local character.

Destinations

Cities, coasts, countryside

Italy’s destination map ranges from historic capitals and art cities to alpine resorts, lake districts, islands, and rural interiors. Tourism concentrates heavily in well-known areas, but emerging destinations often offer comparable beauty with less pressure. For travellers, the most useful planning lens is region: each offers a distinct mix of landscape, heritage, cuisine, and pace.

Experiences

What visitors come to do

Sightseeing is only one layer: food and wine routes, outdoor travel, festivals, beach seasons, weddings, and specialist interests shape demand. Many regions support “theme travel” — archaeology, hiking, skiing, sailing, art trails, craft workshops, or culinary learning. The strongest experiences tend to combine place, tradition, and everyday life rather than ticking a single landmark.

Travel & stay

Movement and accommodation

Transport networks determine what kind of trip is realistic: high-speed rail makes multi-city travel easy, while rural regions reward slower routes by car or local connections. Accommodation spans hotels, apartments, agriturismi, family-run stays, historic villas, and coastal resorts — each shaping the feel of a journey. Season and local infrastructure are decisive: the same destination can feel effortless in one month and complex in another.

Italy top destinations
Destinations
Tourism activities in Italy
Activities
Special places in Italy
Special places
Historic sites in Italy
Historic sites
Lesser-known places in Italy

Beyond the icons

Lesser-known Italy

Smaller towns, rural landscapes, and under-visited regions often deliver the most “lived Italy”: local markets, seasonal festivals, and strong community identity. These areas reward slower movement and curiosity, with experiences built around landscape, craft, and food culture rather than queues. For many travellers, dispersing beyond the icons improves both travel quality and sustainability by reducing pressure on a handful of global hotspots.

Wine tourism and cultural learning in Italy

Slow travel

Learning, wine, and immersion

Slow travel is about participation: language courses, culinary learning, wine routes, craft workshops, walking trails, and extended stays that create familiarity with a place. It typically shifts the trip from “seeing” to “doing,” with daily routines — cafés, shops, local transport — becoming part of the experience. This style of travel is also flexible: it can be budget-friendly or highly luxurious, but it always prioritises time, rhythm, and local connection.